Who we are

My name is Kenneth Ruidiaz, and I am the founder of the company. As a certified stylist, I have embarked on a mission to help individuals cultivate confidence through thoughtful wardrobe stewardship.

The vision all began with a single outfit which sparked a passion: to help others discover confidence in their clothing while grounding their identity firmly in Jesus. I used to let my clothes define who I was, rather than letting my faith be the foundation of my identity. Through many mistakes and life learned lessons, I came to fully understand that God had clothed me anew with His grace and love. This realization is the cornerstone of our company.

We believe in second chances—a fresh garment symbolizing joy instead of mourning, praise instead of sorrow. When we help you craft your style, our focus extends beyond just colors or fabrics. We prioritize the confidence that a renewed wardrobe inspires, alongside the integrity and character it reflects. While no single piece of clothing can transform you, the one true God clothes you with new life. This is the heart of our mission: knitting fashion and faith together to express the unique style that flows from a life rooted in Jesus Christ.

Don’t spend another moment allowing the old ways to dictate who you are. You are no longer the old wineskins; behold, God is doing a new thing in your life today. This transformation calls for a fresh expression—both in spirit and style.

We celebrate this new chapter with you. Allow us to be a part of that journey, as you’ve now become part of ours. Together, let’s embrace the newness that God is clothing you with!